lenovo: evolve small
We helped launch and build Lenovo ThinkPad’s Instagram and Twitter channels into a social presence that felt more connected to innovation, design, and creator culture. Beyond always-on content, we concepted and activated social campaigns for launches like the ThinkPad X1 Fold and ThinkPad Z Series, partnering with talent like Gabby Thomas and Bjarke Ingels to bring the products into culture through creator-led storytelling and social-first content.
built for the way we work now
To launch the ThinkPad Z Series, we partnered with Olympic gold medalist Gabby Thomas to bring a more modern and ambitious energy to the campaign, connecting the product to a new generation of innovators, creators, and high performers.
social strategy. content development. campaign storytelling. production. reporting.
ThinkPad Always-On Social
Developed monthly content strategies and post calendars for Facebook, Instagram, and YouTube.
Acted as the connection point between strategy and creative. Informed direction, reviewed scripts, and shaped content structure.
Provided creative input on-site during video and photo shoots. Helped capture social-first content, including interviews, BTS, and product shots.
Aligned with paid teams to ensure messaging and formats were optimized across paid and organic
my contribution
