lenovo: evolve small
Supported Lenovo ThinkPad social and campaign activations across the portfolio, including the Think On campaign at CES 2023, which spotlighted how smarter technology and Intel vPro can power leaders tackling real-world challenges. Helped develop social content that translated innovation, live event moments, and thought leadership into engaging, social-first storytelling designed to drive conversation, awareness, and audience engagement across platforms.
social strategy. content development. campaign storytelling. production. reporting.
ThinkPad Always-On Social
Developed monthly content strategies and post calendars for Facebook, Instagram, and YouTube.
Acted as the connection point between strategy and creative. Informed direction, reviewed scripts, and shaped content structure.
Provided creative input on-site during video and photo shoots. Helped capture social-first content, including interviews, BTS, and product shots.
Aligned with paid teams to ensure messaging and formats were optimized across paid and organic
my contribution
