Aruba Tourism Authority
We helped refresh Aruba Tourism Authority’s social presence into something that felt less like traditional travel marketing and more like a destination people genuinely wanted to engage with online. Through social-first storytelling and platform-native content, we repositioned Aruba as a more modern, culturally connected brand, creating content designed to inspire both digital engagement and real-world travel consideration.
social strategy. content creation. content capture. blog development. community storytelling. brand positioning.
Created and developed Aruba’s social strategy refresh playbook, defining updated content buckets, platform roles, and audience-first storytelling opportunities designed to create a more engaging and modern travel brand presence. Concepted and helped shape social-first campaign executions that prioritized interactivity and shareability, including innovative AR filter experiences built to drive awareness, participation, and organic engagement across Instagram. Helped give the brand a refreshed social identity by introducing trend-aware creative thinking, platform-native content opportunities, and experiential digital ideas that differentiated Aruba within the competitive travel landscape.