social strategy. editorial strategy. content development. tone of voice. community management. reporting frameworks. platform strategy.
Helped develop Danone North America’s corporate social playbook, building out strategic frameworks for content planning, publishing workflows, community management, reporting structures, and platform-specific best practices across LinkedIn, Instagram, and X. Developed content pillars centered around Purpose, People, and Portfolio to help create a more cohesive and recognizable social presence while balancing corporate storytelling with more engaging and approachable content.
