How do you make a corporate brand feel engaging on social without sounding overly corporate? You build a social presence that feels human first, platform-aware, and rooted in storytelling rather than press-release language.

The goal for Danone North America was to create a more strategic and unified social ecosystem across corporate channels by developing a clear content framework, a stronger social voice, and platform-specific guidance that helped modernize how the brand showed up online.

my contribution

social strategy. editorial strategy. content development. tone of voice. community management. reporting frameworks. platform strategy.

Helped develop Danone North America’s corporate social playbook, building out strategic frameworks for content planning, publishing workflows, community management, reporting structures, and platform-specific best practices across LinkedIn, Instagram, and X. Developed content pillars centered around Purpose, People, and Portfolio to help create a more cohesive and recognizable social presence while balancing corporate storytelling with more engaging and approachable content.