How do you make a utility brand stand out on social? You make it feel less like a product feed and more like a creator brand people actually want to follow.

The goal for Bernzomatic was to build a stronger social presence through creator-led content, community engagement, and social-first storytelling that connected with DIY audiences in a way that felt modern, approachable, and visually engaging.

my contribution

content strategy. content calendars. creator partnerships. organic social. paid social. community management.

Owned social strategy and content development across organic and paid social channels, creating monthly content calendars built around creator storytelling, educational content, trend moments, and maker culture. Worked closely with creators and internal teams to develop content that showcased the product naturally within projects and real-world applications instead of feeling overly branded or promotional.