lenovo: evolve small
Lenovo Evolve Small is Lenovo’s platform built to help small businesses grow through grants, mentorship, tech, and AI support. What makes it compelling is that it pushes Lenovo beyond being just a tech brand and positions them as a real partner to entrepreneurs and founders.
meet the queen of small
We teamed up with Queen Latifah and used AI-powered deepfake technology to place her directly into personalized content for small businesses. It transformed a traditional celebrity partnership into something more personal and scalable, allowing each business to feel directly seen and celebrated in a way that felt innovative, impactful, and fresh.
social strategy. content development. campaign storytelling. production. reporting.
Led an always-on social strategy. Built content pillars, monthly calendars, and platform-native copy.
Co-led the Shorty Award-winning campaign. Highlighted grant recipients, partner advisors, and community stories across social.
Partnered with SMB founders and creators to craft narrative arcs from interviews, UGC, and campaign shoots.
Optimized creative based on performance insights and engagement trends.
my contribution
content snapshot
We balanced the Queen Latifah AI content with founder stories and social-first content from Evolve Small ambassadors so the initiative still felt grounded in real entrepreneurs, real ambition, and real business growth.
