How do you make a legacy kitchen brand feel relevant to people who live on TikTok, Reels, and Pinterest boards? You stop treating social like a product catalog and start treating it like culture.

The goal for Cuisinart was to build a more social-first brand presence that felt trend-aware, visually elevated, and rooted in real moments happening in and around the kitchen. Through strategic storytelling, creator-style content, community-driven ideas, and platform native execution, the focus was on evolving how the brand showed up across social while still reinforcing the quality and credibility Cuisinart is known for.

my contribution

social strategy. creative strategy. content development. trend integration. platform strategy. community management. creator content.

Helped develop Cuisinart’s overarching social playbook and content strategy, building out content pillars, social voice, platform roles, trend integration opportunities, and creative direction for the brand across Instagram, TikTok, Facebook, and YouTube Shorts. Concepted social-first campaign ideas and content series designed to make the brand feel more culturally connected, personality-driven while balancing aspirational kitchen content with relatable everyday moments.