cuisinart

We helped evolve Cuisinart’s social presence into one that felt more native to platforms like TikTok, Instagram Reels, and Pinterest. Through trend-aware content and creator-led storytelling rooted in real kitchen moments, we shifted the brand away from traditional product-focused content and toward a more culturally relevant, social-first presence.

my contribution

social strategy. creative strategy. content development. trend integration. platform strategy. community management. creator content.

Helped develop Cuisinart’s overarching social playbook and content strategy, building out content pillars, social voice, platform roles, trend integration opportunities, and creative direction for the brand across Instagram, TikTok, Facebook, and YouTube Shorts. Concepted social-first campaign ideas and content series designed to make the brand feel more culturally connected, personality-driven while balancing aspirational kitchen content with relatable everyday moments.