The goal for Gansevoort Turks + Caicos was to create elevated social content that was able to strike balance between lifestyle and luxury. The challenge they faced was maintaining a cohesive brand while allowing Gansevoort Turks + Caicos to have a unique voice and style apart from the other Gansevoort Hotel locations. The ultimate mission was to drive brand awareness and create an active online community.

my contribution

branding. content strategy, content creation. advertising. influencer marketing. community management.

Developed overall brand playbook for the client and internal teams that identified the look-and-feel, tone of voice, color and font usage, etc., for the brand and other future marketing efforts. Developed monthly social media post decks and created all social assets. Identified and worked with a variety of influencers for takeovers and other collaboration agreements. Launched social advertisements across Facebook, Instagram, Twitter, and Pinterest. Community management of all social media platforms.