kaman engineered
The goal for Kaman Engineered was to educate end-users and aerospace enthusiasts about this multifaceted, diverse, and innovative company. The goal was to build overall brand awareness for the company and provide the end-users enough information to make purchases ultimately.
my contribution
branding. content strategy, content creation. advertising. community management.
Creating a strategy focused around a new look and feel, optimized messaging, platform-specific content, and quarterly advertising campaigns to capture and retarget users to become more familiar with the brand.
I worked to create content for monthly social media posts by capturing on-site photography and video content. I was also responsible for community and page management, social advertising. Monthly and quarterly reporting and overall recommendations.
In the first year since taking over social, we increased engagements by 1,149%, Impressions by 593%, and followers by 590% compared to the previous year. We were also able to double the traffic, increase new users, increase session duration, and lower bounce rate from social to the website.
results
