campbell’s snacks
We helped shape and evolve Campbell’s Snacks’ social presence by building recognizable voices for brands like Snyder’s of Hanover, Milano Cookies, and Pepperidge Farm. Through social strategy, campaigns, and platform-native content, we created work that modernized each brand’s presence while staying true to the nostalgia and product love that made audiences connect with them in the first place.
my contribution
social strategy. campaign development. content creation. photoshoot collaboration. social playbooks. brand storytelling. activation planning.
Developed social playbooks and campaign strategies across multiple Campbell’s Snacks brands, helping define each brand’s unique voice, content pillars, audience approach, and platform execution. Collaborated cross-functionally with creative, production, and brand teams to support photoshoots and ensure social-first content capture aligned with campaign goals and seasonal activations. Helped concept and develop engaging social content designed to modernize legacy snack brands while maintaining their recognizable identity and consumer appeal.
