How do you give legacy snack brands a stronger voice on social without losing what made people love them in the first place? You build a clear POV that feels culturally aware, socially-native, and impossible to confuse with anyone else's.

The goal for Campbell’s Snacks was to develop distinct social identities for brands including Snyder’s of Hanover, Milano Cookies, and Pepperidge Farm through social strategy, campaign development, and content direction that gave each brand a more modern and ownable presence across platforms.

my contribution

social strategy. campaign development. content creation. photoshoot collaboration. social playbooks. brand storytelling. activation planning.

Developed social playbooks and campaign strategies across multiple Campbell’s Snacks brands, helping define each brand’s unique voice, content pillars, audience approach, and platform execution. Collaborated cross-functionally with creative, production, and brand teams to support photoshoots and ensure social-first content capture aligned with campaign goals and seasonal activations. Helped concept and develop engaging social content designed to modernize legacy snack brands while maintaining their recognizable identity and consumer appeal.