serafina beach hotel
We helped build Serafina Beach Hotel’s social presence into a brand that experience-driven, and instantly recognizable within Puerto Rico’s hospitality space. Through social-first content and lifestyle storytelling, we created a distinct identity that drove direct bookings and helped cultivate a loyal audience around the hotel’s unique energy and POV.
branding. content strategy, content creation. advertising. influencer marketing. reporting. community management.
Developed overall brand playbook for the client and internal teams that identified the look-and-feel, tone of voice, color and font usage, etc., for the brand and other future marketing efforts. Developed monthly social media post decks and created all social assets. Identified and worked with a variety of influencers for takeovers and other collaboration agreements. Launched social advertisements across Facebook, Instagram, and Pinterest. Community management of all social media platforms.
my contribution
Since taking over in May of 2018, the brand saw an increase of +139% in Facebook sessions, +34% in Instagram sessions, +15,000% in Instagram Story sessions, +88% in Twitter sessions. They also saw an increase of +185% in new users, a lowered bounce rate.
results
