city of hartford
In the summer of 2018, The City of Hartford wanted to launch a campaign to inspire Hartford locals to rally behind the city to promote its positive growth while also driving foot traffic to their summer events series. We worked with local creatives and businesses to shine a light on their impact through a video series, a pop-up event, and Lime Bike collaboration.
branding. content strategy, content creation. production. event marketing.
Creative, production, and strategy of all campaign assets. Developed overall brand playbook for the client that identified the look-and-feel, tone of voice, color and font usage, etc., for the campaign and other future marketing efforts. Developed the storyboard, script, and pop-up event for the series and worked with the production team on-site for creative direction.
my contribution
results
Over three months during the summer of 2018, the campaign was launched across social to drive brand awareness to The city of Hartford and to drive traffic to the summer event series. The campaign reached over 861k users and generated over 33k clicks, which successfully brought a surplus of social engagement and traffic to the ‘Make Hartford Yours’ website.
To further drive this mission home, we launched a pop-up shop located at these summer events by partnering with a rad local Hartford screen printing shop. We offered the community their very own free custom ‘Make Hartford Yours’ branded merchandise.
