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City of Hartford

 

city of hartford

In the summer of 2018, The City of Hartford wanted to launch a campaign to inspire Hartford locals to rally behind the city to promote its positive growth while also driving foot traffic to their summer events series. We worked with local creatives and businesses to shine a light on their impact through a video series, a pop-up event, and Lime Bike collaboration.

 
In Episode 1 of our #MakeHartfordYours series, our guide Tang Sauce takes us through downtown to the new Russell Grab & Go on Pratt Street, where he discusses with Hugh Russell his secrets to a growing business in Hartford.
In Episode 3 of our #MakeHartfordYours series we explore Hartford's Keney Park, and meet Herb Virgo, the man behind the park's sustainability project and efforts.
In Episode 5 of our #MakeHartfordYours series we meet up with Ony, from Breakfast Lunch & Dinner and hear about how he and his team are bringing a vibrancy and inclusivity to Hartford that continues to impact the community in unique ways.
 

branding. content strategy, content creation. production. event marketing.

Creative, production, and strategy of all campaign assets. Developed overall brand playbook for the client that identified the look-and-feel, tone of voice, color and font usage, etc., for the campaign and other future marketing efforts. Developed the storyboard, script, and pop-up event for the series and worked with the production team on-site for creative direction.

my contribution

 
In Episode 2 of our #MakeHartfordYours series we explore the Arbor Arts Center and discuss what it's like being an artist, activist, and entrepreneur in Hartford, with Tainted Inc. owner, Andrea Cortez.
In Episode 7 of our #MakeHartfordYours series we meet up with Leticia Blanco, co-owner of Hartford Boxing Center and hear how she is giving individuals in the community a "fighting chance" for a better future through exercise, perseverance and self discipline.
In Episode 4 of our #MakeHartfordYours series we explore the Downtown Hartford restaurant scene and discuss with Bear's BBQ owner, Jamie McDonald, his newest venture.
 

results

Over three months during the summer of 2018, the campaign was launched across social to drive brand awareness to The city of Hartford and to drive traffic to the summer event series. The campaign reached over 861k users and generated over 33k clicks, which successfully brought a surplus of social engagement and traffic to the ‘Make Hartford Yours’ website.

To further drive this mission home, we launched a pop-up shop located at these summer events by partnering with a rad local Hartford screen printing shop. We offered the community their very own free custom ‘Make Hartford Yours’ branded merchandise.

 
In Episode 6 of our #MakeHartfordYours series we meet up with Shana Schlossberg, founder of Upward Hartford, an innovation hub in Downtown, and hear how she is growing Hartford to become an amazing startup city and ecosystem.
Watch #MakeHartfordYours Episode 8 now and see how Story and Soil has become an iconic stop in Hartford and has been inspiring new businesses and people to venture into the Frog Hollow neighborhood.
In the final episode of our #MakeHartfordYours series, we meet the man who's been taking us along this journey to showcase the very people who have captured the energy of Hartford. Hartford artist and rapper, and full of life, Tang Sauce is passionate about the Hartford community and the people in it.