already baked
Already Baked is a consumer product geared to provide a new way to experience cake decorating. These ready-to-decorate cake layers offer a no-bake, no-wait, no-stress solution so you can focus on decorating.
branding. content strategy, content creation. reporting.
Developed brand guidelines and a social playbook for the content team to begin organic and paid social media efforts. Assisted team with photography, copywriting, and graphic design. Provided on-site creative direction during content shoots.
my contribution
