happy baby organics
We led social strategy, community management, and content direction for Happy Baby Organics, building a social presence rooted in the realities of modern parenting — from WFH chaos during the pandemic to the everyday moments parents were actually sharing online.
social strategy. community management. content direction. photoshoot collaboration. brand storytelling. platform execution. audience engagement.
Led social strategy and community management for Happy Baby Organics, helping shape a more approachable and engaging brand presence across social. Partnered closely with designers and creative teams on content direction, social-first creative, and photoshoot collaboration to ensure content felt visually cohesive, platform-native, and relevant to modern parents. Supported day-to-day engagement and brand storytelling through content built around real parenting moments, education, and community conversation.
my contribution
