lenovo
From launching purpose-led campaigns like Evolve Small (a Shorty Award winner) to crafting day-to-day storytelling for ThinkPad’s always-on social presence, the goal was clear: elevate Lenovo’s brand voice through content that speaks with people, not at them. Our focus was on positioning Lenovo as a category-defining leader.
lenovo evolve small:
social strategy. content development. campaign storytelling. production. reporting.
Lenovo Evolve Small Initiative
Led an always-on social strategy. Built content pillars, monthly calendars, and platform-native copy.
Co-led the Shorty Award-winning campaign. Highlighted grant recipients, partner advisors, and community stories across social.
Partnered with SMB founders and creators to craft narrative arcs from interviews, UGC, and campaign shoots.
Optimized creative based on performance insights and engagement trends.
my contribution
lenovo thinkpad
social strategy. content development. campaign storytelling. production. reporting.
ThinkPad Always-On Social
Developed monthly content strategies and post calendars for Facebook, Instagram, and YouTube.
Acted as the connection point between strategy and creative. Informed direction, reviewed scripts, and shaped content structure.
Provided creative input on-site during video and photo shoots. Helped capture social-first content, including interviews, BTS, and product shots.
Aligned with paid teams to ensure messaging and formats were optimized across paid and organic
my contribution
