chandelier fitness
Chandelier is a personal and small group training studio focusing on fitness and health. The brand believes in blending science and art to provide women with a customized fitness approach proven to train, nourish, and live better.
The client was looking for help to bring his brand to fruition through a complete branding project, social, and content strategy for his new business and ultimately looking to generate leads through his website and social platforms.
branding. content strategy.
I developed overall brand guidelines and social playbook for the brand through an initial exploration process with the client. After fully understanding his whole mission and business goals, I then went through my creative process to identify and create the overall brand that focused on women empowerment, inclusivity, health, and knowledge. I formulated a brand that spoke to the client’s mission and the mission of his targeted audiences. Through this process, I was able to identify his audiences, inform his content, and narrate his story.
my contribution
The deck presented and was later executed provided branding, market research, and recommendations for his brand:
Brand Overview (Brand Mission, Brand Font + Colors, Audience Demographics + Psychographics)
Brand Look + Feel (Overall Style, Mood Board, Stylistic Recommendations, Brand Inspiration)
Brand Tone of Voice (Brand Voice, Rules For Writing, Social Guidelines, Hashtags + Uses, Response Matrix)
Social Updates (Social Icon Recommendations, Social Bio, Social Messaging, Seed Posts)
process
